For auction houses and grower associations

Your own trading platform, without building it yourself.

Use OpenAGF as your own environment, under your own name. Your growers register their lots, your buyers respond via a link, and you decide per product what goes through you.

The environment for auctions and associations already works. We are looking for a first pilot partner.

Your auction’s environment
  • Supply
  • Growers
  • Delivery obligation
  • Dossiers
Supply
Elstar class I · 18 t12 t taken

Grower 1042 · you sell on the grower’s behalf

Conference class II · 6 tReleased

Grower 0317 · may offer it themselves

Apples and pears: delivery obligation · Cherries: free
Sketch with fictional lots. Name and colour are your organisation’s; your own domain and logo are planned.

Your growers, your buyers, your rules

Your growers register, you take the lots and sell to your own buyers.

Affiliated growers

Your growers

Members register lots from their phone or computer.

Your environment

The auction house in control

You take lots in full or in part and sell on the grower’s behalf.

Your address book

Your buyers

Buyers you choose. They respond via a link, no account, in their own language.

Whatever you do not take, the grower may offer themselves. The grower does not see your buyers, and you do not see their address book or their own trade.

Delivery obligation per product, not per grower

Apples through the auction, cherries free: OpenAGF knows the difference. Offering a product with a delivery obligation is refused until you release the lot. Your members work with one account.

Example: route per product for one grower
One grower’s productRoute
Apples and pearsDelivery obligation · first to your auction
CherriesFree · the grower’s own groups
What you do not takeReleased · the grower offers it themselves

What you get

An environment under your own name

Your name and colour, also above the offers buyers see. Your own domain and logo are planned.

You control admission

You decide who joins as a buyer. Checking company or VAT numbers is planned.

Agreement, confirmation and dossier

Every agreement is recorded with time, quantity and price, with an order confirmation for the buyer.

Secure payment Planned

Through a payment provider, with extra security for a new buyer.

Build it yourself or subscribe?

You can build. Then everything that follows is yours too.

Custom build compared with OpenAGF under your own name
AspectCustom buildOpenAGF under your own name
StartAfter a build projectAfter setting up growers and rules
MaintenanceYour concernIncluded
New featuresEach one a new projectCome with the platform
Members with free productsUse a second system alongsideOne account for everything

Start small, with a pilot

No big project up front. We start with part of your members and buyers.

  1. Step 1

    Introduction

    We discuss your supply, your buyers and the agreements with your members.

  2. Step 2

    Setup

    Your name and colour, your growers and the delivery obligation per product.

  3. Step 3

    Pilot

    Part of the season with a selection of your members and approved buyers.

  4. Step 4

    Decision

    We look at the results together. Then expand, adjust or stop.

Price: on request.

Frequently asked questions

Can members sell without going through us?

Only products without a delivery obligation, and lots you have released.

Who owns the buyers and their data?

You do. Your growers do not see your address book, and you do not see theirs. We lay down the arrangements in a data processing agreement before the pilot.

Do our buyers need to create an account?

No. They get an email with a personal link and respond there, in their own language.

Does it work alongside our current auction system?

Yes, it runs separately from your existing system. There are no integrations yet.

Book a call

Half an hour to see whether it fits your auction or association. No obligation.

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